Questionnnaire

1. Are you : Male Female
2. How old are you?
 under 20
 21-30
 31-40
 41-50
 51-60
 61-70
 71-80
 80+
3. Do you buy the local newspaper regularly?
 Yes
 No
4. If yes to question 3 – How often do you buy?
 Once a month
 Twice a month
 Once a week
 Everyday
5. What is the maximum price you would be willing to pay?
 £1.70+
 £1.40 - £1.60
 £1.10 - £1.30
 £0.80 - £1.00
 £0.50 - £0.70
 Less than 50p
6. When do you read the paper?
 On the day of purchase
 Several times after purchase date
7. Do you prefer positive or negative stories in your local paper?
 Positive
 Negative
 A mixture
8. Do you prefer local news or international news?
 Local
 International
 A mixture
9. Which of the following attracts you as a reader?
 Politics/Council
 Local events (Yorkshire Show/Culture Shock)
 Lifestyle Features (Gardening/Recipes)
 Gossip
 Fashion
 Local perspective on national issues
 Schools
 Sports
 Property
 Business
 Motoring
10. Do you find adverts useful?
 Yes
 No
11. How many people in your household read the local paper?
 1
 2
 3
 4
 5+
Please State their age and gender below:
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12. What aspect draws you in as a reader?
 Regular/Loyalty
 Dramatic headline
 Eye-catching photos
 Knowing that family/friends may be featured