Audience Feed back (attempt 2)

After recieving critical feed back from my two initial poster designs, I designed and created a second poster which appealled more towards my audience, recieving a more positive audience feedback.

These were my first two designs:

My third design was more complex to make, as I am not very efficient at using Adobe Photoshop, but this third design recieved a more positive feedback:

This incorporated three images in order to create a sense of community about the paper, using different people of different stereotypes holding the newspaper, endorsing it to the consumer.

Audience Feedback (attempt 1)

Good

• Good/ interesting idea but lacking a lot of understanding and cohesion

Bad

• Don't understand it
• What is it trying to say?
• Change font to one used in Mast Head.
• Vertical writing is harder to read and loses point
• Also only story shown has nothing to do with Harrogate
• Font doesnt match Mast Head
• Don't really get it

My poster in the making

After taking several images, I came to the conclusion to use the design where the newspaper as an image was the advert.
Here area few of the different photos I took in order to get the right ideas, several are separate in case photoshopping was needed to edit the poster.

After taking some of these images and working on photshop, I realised that I did not need to add to some of the images of the paper without over crowding the poster with too many images.

So I made two simple pictures and edited them slightly with text. Here are the two finished designs:

These two simple designs convey my message to buy the local paper with the simple text "Your Local Paper" making it personal to the consumer. Of the two designs, I will choose the finalised poster from my audience feedback.

Evaluation (Q4)

Question 4

How did you nuse new media technologies in the constuction and research, planning and evaluation stages?

Construction

In Design
Edexcel
Photoshop
Google Sites
Microsoft Woird
Paint
Fireworks
Youtube

Planning

Blogger
Microsoft Word
Photoshop

Research

Google
Harrogate News
Harrogate Advertiser
Edexcel
Microsoft Word

Evaluation

Paint
Power Point
Blogger

Critical Evalutation (Q1 +Q2)

Definition: Evaluation is where something is assessed, considering the positive and negative aspects, giving an overall concludion on the assessed object. Strenghts and weaknesses are taken into consideration, and improvements and targets are put forth.

Do not write a "diary" of the tasks.
Write "why" tasks were done.
Discuss - representation / audience / institution

Question 1

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Use - Develop - Challenge

• Forms and conventions of real media products
• Semiotic
• Change
• Challenge

Newspaper
Use
layout - barcode / header / mast head / date / logo
Basic generic conventions
Font size - research / mention of size difference / mention of format font
Same audience
Captions underneath images always in bold. Anchors the image.
Images accompany the story - a very crucial feature
Adverts - local business
Stories - news values

Develop
Story length
Layout - taken into consideration
Ideology - ultra local paper with +/- stories
Just Harrogate

Challenge
Number of columns

Not many challenges as people would not recognise it as a newspaper. It would also make the paper seem more professional and conservative. Keeps the "Status Quo".

Poster
Use
Basic generic conventions - slogan / picture / website name / mast head / colour / cost
USP - Unique selling point
Variety of fonts
Cohesion

Develop
National newspaper adverts used for research for ultra local newspaper advert
Value for money
Sell the fact that you keep the paper for reference

Challenge
Different colours
Selling through a sense of community not national issues
Selling reliablity and trust not national news

Website
Use
Genric Conventions - Scrolling text / mast head / pictures / interactive features / hyperlinks / articles / adverts / weather and dates /  links to local services / jobs bar / apps / cohesion of colour / scheme of newspaper / picture gallery / news values /

Develop
Own unique picture galleries
Colour schemes
Ultra local stories
Variety of font

Challenge
Colour schemes
Ultra local
Changed the main layout

NB - A newspaper and a website are selling reliablity and trust and therefore keep many of the conventions of newspaper and website because they've been designed to maintain this formal style. Can't be too complicated to put off visitors, but may attract a younger audience.

Question 2

How effective is the combination of your main product and ancillary texts?

Cohesion (Websites / Poster / Newspaper) of colour and fonts, mast head, style and repetition of image. These are all LINK the product.


USP (Unique Selling Point) - All the same


Ultra-local target audience for all three products


News Values - Only for newspaper and website (not poster)


Photographs - Some in website ans newspaper


Adverts - Replication of adverts in newspapers and website


Hyperlinked to archive material only in Website.

Newspaper - Website

• offers advertising for local businesses and products
• ultra local = community page
• additional details for newspaper
• forum for contribution
• BIG STORY - more to say

Newspaper - Poster

• advertising the website and newspaper
• in a simplistic way of representing a local trusted community

Symbiotic Relationship
- What Issues?
- Buy Paper for local development

Evaluation (Q3)

Question 3

To evaluate the role that audience feedback has played in your production (and the revise media terminaolgy relevant to audience)

What have you learned from audience feed back?

• Why the audience is important?
• How do you use this information?
• Research primary and secondary target audience? - Questionnnaire and Results analysis / Market research and Target Audience
• How you used it?

Give examples from newspaper, website or poster to explain "how".

Human beings by nature are social creatures (family groups)

Niche / Mass = dichotomy (two answers)

Local paper is a Niche market, but within the niche element there is a large audience in the local area. This needs to be explained and is one of the easiest things to have examples provided.

• Initial Feedback - focus group
• How it is used?
• Final Feedback

Critical Feedback - Importance / Statement
Positive and Negative (Constructive)
Criticism from focus group
Proof-reading

Feedback

Newspaper

• Adverts do not use enough colour or contain images
• NASA story - too much white space and not personal to local area
• No cohesion
• Good amount of stories
• aq lot of national stories
• photo of child on front page is not how it should be, should be more lead o.
• a lot of blank space
• No cohesion
• A lot of stories

Website

• Mast head needs to be in capitals to match newspaper
• good links
• Not set out like a real website
• Video gallery is a good idea
• Could make website look more exciting
• lots of stories
• good hyperlinks