Definition: Evaluation is where something is assessed, considering the positive and negative aspects, giving an overall concludion on the assessed object. Strenghts and weaknesses are taken into consideration, and improvements and targets are put forth.
Do not write a "diary" of the tasks.
Write "why" tasks were done.
Discuss - representation / audience / institution
Question 1
In what ways does your media product use, develop or challenge forms and conventions of real media products?
Use - Develop - Challenge
- Forms and conventions of real media products
- Semiotic
- Change
- Challenge
Use
layout - barcode / header / mast head / date / logo
Basic generic conventions
Font size - research / mention of size difference / mention of format font
Same audience
Captions underneath images always in bold. Anchors the image.
Images accompany the story - a very crucial feature
Adverts - local business
Stories - news values
Develop
Story length
Layout - taken into consideration
Ideology - ultra local paper with +/- stories
Just Harrogate
Challenge
Number of columns
Not many challenges as people would not recognise it as a newspaper. It would also make the paper seem more professional and conservative. Keeps the "Status Quo".
Poster
Use
Basic generic conventions - slogan / picture / website name / mast head / colour / cost
USP - Unique selling point
Variety of fonts
Cohesion
Develop
National newspaper adverts used for research for ultra local newspaper advert
Value for money
Sell the fact that you keep the paper for reference
Challenge
Different colours
Selling through a sense of community not national issues
Selling reliablity and trust not national news
Website
Use
Genric Conventions - Scrolling text / mast head / pictures / interactive features / hyperlinks / articles / adverts / weather and dates / links to local services / jobs bar / apps / cohesion of colour / scheme of newspaper / picture gallery / news values /
Develop
Own unique picture galleries
Colour schemes
Ultra local stories
Variety of font
Challenge
Colour schemes
Ultra local
Changed the main layout
NB - A newspaper and a website are selling reliablity and trust and therefore keep many of the conventions of newspaper and website because they've been designed to maintain this formal style. Can't be too complicated to put off visitors, but may attract a younger audience.
How effective is the combination of your main product and ancillary texts?
Cohesion (Websites / Poster / Newspaper) of colour and fonts, mast head, style and repetition of image. These are all LINK the product.
USP (Unique Selling Point) - All the same
Ultra-local target audience for all three products
News Values - Only for newspaper and website (not poster)
Photographs - Some in website ans newspaper
Adverts - Replication of adverts in newspapers and website
Hyperlinked to archive material only in Website.
Newspaper - Website
- offers advertising for local businesses and products
- ultra local = community page
- additional details for newspaper
- forum for contribution
- BIG STORY - more to say
- advertising the website and newspaper
- in a simplistic way of representing a local trusted community
- What Issues?
- Buy Paper for local development
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