To evaluate the role that audience feedback has played in your production (and the revise media terminaolgy relevant to audience)
What have you learned from audience feed back?
- Why the audience is important?
- How do you use this information?
- Research primary and secondary target audience? - Questionnnaire and Results analysis / Market research and Target Audience
- How you used it?
Human beings by nature are social creatures (family groups)
Niche / Mass = dichotomy (two answers)
Local paper is a Niche market, but within the niche element there is a large audience in the local area. This needs to be explained and is one of the easiest things to have examples provided.
- Initial Feedback - focus group
- How it is used?
- Final Feedback
Positive and Negative (Constructive)
Criticism from focus group
Proof-reading
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